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Challenge:

Position the Schwarzkopf hair color portfolio as the choice that empowers ​our target to focus on impressing herself.

Solution:

Convince her there’s nothing to fear because there’s no one to please​ but herself. We’ll break shoppers out of their routine by reminding them ​that they’re much more than a number on a box.

Campaign Key Visual

National Launch

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Target Launch

National LaunchTo help Guests discover the style and hair color that help them feel like their best self, we’ll partner with Target to create 30 Minutes to More – empowered self-care content and activations that leverages the entire beauty department.  ​

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CVS Launch

CVS shoppers know the value of getting rewarded. We’ll help them experience an even higher level of rewards when we show them how hair color that changes with you can give you the confidence to take on anything. 

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Project Details

Role: Art Director

Agency: Arc Worldwide

Other Credits: Creative Director: William Sherman Sr. Art Director: Ashely Nixon Copywriters: Kathy Greer, Dalia Jury