Intel 12th Gen Core Processor Launch

Challenge:  

Over the last few years upstart brands begun to disrupt the category and chip away at Intel’s leadership. Along with competitive pressures, we were challenged to eliminate stress and confusion during the shopper journey.

Solution:

We created a full suite of social, digital, and retail assets featuring relatable lifestyle use-case imagery and clear, consistent messaging. Reassuring and proving to every PC shopper that whatever they’re into, 12th Gen Core Processors are at the core of all you do.

Online Videos

Social Content

Experience Page

Animated Banners

Featuring Intel 12th Gen Core Processor claims through animated banners with fun, visual stories that entertain the shopper and gets them excited about what the processor can deliver.

In-Store Display

IPOS (Intelligent Point of Sale) is an interactive device demo program that helps shoppers increase their confidence in navigating and understanding the complex PC world.

Navigate By Your Interests

IPOS navigation, visuals, and messaging are simple and informative, designed to help shoppers understand how to choose the right device for them.

TikTok Influencer Program

A TikTok program welcoming tech influencers to “Intel Insiders” with a unique unboxing experience that celebrates the influencer and the architecture of Intel 12th Gen Core processors in a fun, exciting, personal and shareable way.

Project Details