Voltaren National Product Launch

Challenge:

Help osteoarthritis sufferers break free of their pill handcuffs.

Solution:

Introduce Voltaren’s game-changing gel-difference to the US market in a relevant way and bring “The Joy of Movement” promise to life by engaging shoppers in a fully integrated shopper experience.

 

National Lifestyle Key Visual

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National Product Key Visual

 
 
 

 Walmart Launch

 Walmart leveraged exclusive content from arthritis-sufferer Paula Abdul, who resonated with Walmart shoppers because of her active lifestyle, influence, sincerity and on-trend style. 

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CVS Launch

At CVS, we elevated CVS’ partnership with the Arthritis Foundation. Through expert Q&A’s and co-branded education, we helped customers understand their OA and how to treat it—in-stores and online.

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Walgreens Launch

 We harnessed the power of the Walgreens pharmacy to help us drive traffic to the OTC section. Once there, we attracted attention through our Pandora partnership. A custom Walgreens Pandora jingle allowed listeners to keep on moving and dancing.

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Target Launch

We built a unique cross-category story that resonated with the Target shopper wherever they were physically active and extended retailer site to drive to multiple additional categories. 

Project Details

Role: Jr. Art Director

Agency: Epsilon Agency

Other Credits: Creative Director: Bill Wiechers Sr. Art Director: Daniel Vasquez, Keri Massa Jr. Art Director: Mackenzie Cimala Copywriters: Debbi Barer, Matthew Cohen