TUMS Naturals

Packaging Design and Product Launch

TUMS launched a new product – TUMS Naturals. First we designed new product packaging and digital creative assets that felt unique to the Natural’s brand. Then we helped customers find their way back to effective heartburn relief and convinced them that TUMS Naturals can do good for their body so they can feel good about their choices.

Brand Page Tiles

Walmart.com

Digital Banners

Peppermint Chewy Bites

Limited Edition Exclusively at Target

Knowing Target guests love getting swept up in the holiday season and turn to Target for exclusive and limited edition items, we introduced a new way for them to Celebrate the Flavor of the Holidays with Limited Edition TUMS Peppermint Chewy Bites! Social posts featured festive video animations of the product, custom content provided game-like activities, and geo-targeted banners drove to the product page, exciting and engaging Target guests.

Social Videos

Target Facebook Posts

Chewy Bites

Walgreens Pinterest Content

Pinterest is the #1 platform for party food planning and meal prepping during the Summer season. We developed 6 static posts that use beautiful lifestyle photography to run throughout the summer and drive heartburn sufferers to Walgreens. Shoppers were targeted based on keywords they search as they prepare for ideas and inspiration to make food for summer occasions.

Project Details

Role:  Lead Creative / Art Director (TUMS Naturals) Art Director (Peppermint Chewy Bites) Lead Creative / Art Director (Chewy Bites)

Agency: Arc Worldwide

Other Credits: Creative Director: Bill Wiechers Sr. Art Directors: Charles Gandy, Keri Massa Copywriters: Debbi Barer, Kenneth Haas