Intel + Windows PC Refresh Program

Photoshoot Art Direction

Each scene was inspired by a shopper who wants to explore how their device can help them easily pursue their interests and hobbies. We set out to make upgrading to an Intel-powered Windows 11 device feel like a reward and investment in the future they want to create.

Mainstream Key Visual

Mainstream Video

Photoshoot Pre-Pro Planning:

Gaming Key Visual

Photoshoot Pre-Pro Planning:

Premium Key Visual

Photoshoot Pre-Pro Planning:

Project Details

Role: Art Director

Agency: Arc Worldwide

Other Credits: Creative Director: Tom Barker Sr. Art Director: Danielle Yuede Copywriters: Tim Donakowski Producer: Cheryl Magiera Photographer: Ty Milford