Nicorette Coated Lozenge Brand & Shopper Launch

Our first task was to find a consistent VBL for Nicorette Coated Lozenges that would disrupt the category and instantly communicate that there is something new.

Next, it was time to bring in our spokesman, Dale Earnhardt Jr. Leveraging his likeness at retail was key to connecting shoppers to Nicorette Coated Lozenges.

Product Key Visual

Dale Earnhardt Jr. Story

National & Retailer FSI

Conceptual Displays

Instore Shelf Talker

Chatbot Experience

MEET & GREET EVENT

Smokers over-index with NASCAR (159i watch regularly),and with Walmart (31MM Walmart shoppers). The perfect way to engage them: with Dale Earnhardt Jr., a beloved NASCAR legend. He's also an ex-smoker, and wanted to share his story to help others quit.We created a Dale Jr. event at Walmart in Charlotte, NC, that reached hundreds of fans and shoppers .From the content we captured that day, we developed a campaign to reach millions more.

Social Media Posts

Pop Up Booth Design